An operator ploughing a field with a TracTrac tractor

About TracTrac

We are building the systems that make mechanization work.

TracTrac is a Nigerian agricultural mechanization company. We connect smallholder farmers to affordable tractor services by bringing together equipment, technology, private investment and the people who deliver the work.

Why we exist

For too many farmers, the machine they need is too far away, too expensive or too hard to book.

TracTrac exists to change that.

We work to improve the lives of smallholder farmers by bringing private-sector investment, mechanization and technology together, so affordable tractor services reach more farms across Africa. That means connecting five things:

Farmerswho need machines at the right time in the season

Machinestractors, implements and labour-saving devices

Technologyapps that match requests to equipment and track the work

Capitalfinancing that connects equipment to the people who use it

Peopleoperators, agents and service providers who run the work

What we have built

A connected system for getting machines, people and capital to where the work happens.

An MSP operating a tryctor with a disc plough attached

Trainees in ISSAM coveralls during practical equipment training

TracTrac Plus and TracTrac Agent apps on two phones

TracTrac PlusThe app farmers use to request tractors and mechanization services.TracTrac AgentThe tool booking agents use to take requests, manage bookings and track work in their communities.MSP networksYouth-led Mechanization Service Providers trained and equipped to deliver services locally.Cooperative structuresMSPs organised into cooperatives that share equipment and run as businesses.Equipment deploymentTractors, implements and labour-saving devices placed where farmers need them.Financing pathwaysModels that enable equipment owners and investors to put machines to work.ProgramsStructured initiatives including ISSAM, Young People in Mechanization and TRAxCelerate.

Recent milestones.

A selection of documented milestones from TracTrac’s program and policy work.

October 2023ISSAM beginsTracTrac and the Mastercard Foundation start the ISSAM project, planned to run to 2028 across two phases.

September 2025Equipment to cooperativesISSAM distributes Tryctors, ploughs, harrows, planters and tractor buckets to farmer cooperatives in Nasarawa and Kaduna.

March 2026Inclusive mechanization strategyTracTrac launches its Inclusive Agricultural Mechanization Strategy at a convening aligned with International Women’s Day.

August 2026National policy ratifiedTracTrac and the Federal Ministry of Agriculture and Food Security convene the High-Level National Policy Dialogue, where NAMP 2026 is ratified.

How we work

Five principles behind the work.

Access

Make mechanization easier to reach, closer to the farm and at the time it is needed.

Technology

Use practical digital tools to coordinate requests, equipment and payments.

People

Build the skills and small businesses needed to run mechanization services.

Capital

Create pathways for equipment financing and investment.

Partnerships

Work with organisations that can extend the model further.

An MSP driving a tryctor across an open field

Our vision

Leading a mechanization revolution in Africa.

Our mission

To improve farmers’ access to mechanization, create opportunities for investors and enterprising young people, increase the number of tractors available and use technology to make better use of every machine.

Our values

What we hold ourselves to.

Inclusion

Create opportunities for farmers regardless of size or resources.

Innovation

Develop practical technology that improves agricultural mechanization.

Accountability

Take responsibility for commitments and maintain trust.

Sustainability

Support long-term agricultural productivity and responsible practices.

Collaboration

Work with farmers, investors and stakeholders to build the system together.

Respect

Value farmers and the people who make food production possible.

The people

The people behind the work.

TracTrac’s team works across technology, field operations, programs, partnerships and mechanization services, alongside the operators, agents and MSPs who deliver the work on the ground.

Three TracTrac colleagues together at an outdoor event

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Our people

The people behind the movement.

Meet the people bringing together technology, agricultural expertise and partnerships to expand access to mechanization.

Chief Executive Officer

Godson Ohuruogu

Godson Ohuruogu is a seasoned expert in agribusiness, SME development, youth entrepreneurship, innovation, climate-smart agriculture (CSA), market systems, and private sector development. With over 17 years of experience, he has spearheaded initiatives in community development, private sector engagement, value chain analysis, rural development, agro-processing, grantmaking, and venture capital investments.

As the CEO of TracTrac Mechanization Services Limited, Godson leads efforts to revolutionize agricultural mechanization in Nigeria by leveraging technology and innovative financing solutions to empower smallholder farmers. Prior to his role at TracTrac, he served as Managing Partner at Ikore International Development Limited, where he drove private sector engagement and innovation in agri-tech to foster inclusive market growth and resilient communities.

Godson also played pivotal roles in high-impact projects, including the $140M USAID West Africa Trade and Investment Hub (WATIH), where he managed public-private sector engagement and value chain competitiveness, and the FCDO’s PROPCOM-MaKarfi, where he championed interventions in agricultural inputs, mechanization, ICT4Ag, and climate-smart portfolios. His portfolio extends to initiatives such as the PIND-Chevron market linkages for SMEs in the Niger Delta and Nigeria’s Federal Government/World Bank YOUWIN program, overseeing 212 SMEs with a grant portfolio of 900M Naira.

A strategic thinker and tech-savvy leader, Godson is adept at designing and managing complex development interventions, ensuring measurable impact.

He holds an MBA from the University of Leeds, United Kingdom, and a BSc in Industrial and Production Engineering from the University of Ibadan, Nigeria.

Leadership team

Stephen Aguebor
Deputy Team Lead, ISSAM Project
Stephen Aguebor is an agricultural development and agribusiness professional with over 15 years of experience in development and humanitarian programming, complemented by private-sector experience. As Technical Advisor for the Improving Smallholder Farmers’ Access to Small-Scale Agricultural Mechanization Services (ISSAM) Project, Stephen provides strategic and technical guidance across project units in Nasarawa and Kaduna States. His work focuses on strengthening mechanization service delivery models, developing sustainable and commercially viable Mechanization Service Provider (MSP) cooperatives, promoting inclusive market systems, and improving smallholder farmers’ access to agricultural mechanization services. He is passionate about building sustainable agribusiness systems that create economic opportunities for young people, women and smallholder farmers.
Alero Otis
Head of Projects and Partnerships
Alero Otis is a development professional whose experience brings together strategic partnerships, research, programme delivery, communications and policy advocacy. Her work centres on connecting people, institutions and ideas to create practical opportunities for communities and businesses.
Samuel Olanipekun Adebayo
Head of Monitoring, Evaluation, Research and Learning (MERL)
Samuel Adebayo is a MERL professional with over 10 years of experience designing and strengthening evidence, learning and performance management systems for complex development programmes in Nigeria. At TracTrac, he leads the MERL function, driving data quality, monitoring, research, learning and evidence use to support programme performance and decision-making.
Adanna Atuonwu
Communications Lead
Adanna Atuonwu is a marketing and communications professional with over nine years of experience developing and executing strategic marketing, public relations and brand communications initiatives across B2B and B2C markets. Her expertise spans corporate communications, brand management, digital marketing, media relations, stakeholder engagement and integrated campaign management, with a track record of strengthening brand reputation, driving audience engagement and supporting business growth.
John Olaseye Olanrewaju
Engineering Lead
Olanrewaju leads engineering and mechanization systems development, ensuring the deployment of equipment tailored to the needs of farmers across operational states.
Israel Feranmi Olatunde
IT Lead
Israel leads the development and management of TracTrac’s digital infrastructure, including platforms that connect farmers, mechanization service providers, and partners.
Mercy Balogun
Product Manager
Mercy Balogun is a product and design professional with over eight years of experience in product design, digital experiences, and technology-driven solutions across agriculture, fintech, SaaS, and other sectors.
Ojoma Okwute
Head of Operations
Ojoma Okwute leads operational strategy and execution across TracTrac programs.
Ekene Chukwunyebendu-Nnolum
Finance Manager
Ekene Nnolum is a Finance and Operations professional with over 10 years of experience in financial management, donor compliance, budgeting, and risk management across international development and humanitarian programs.
Jemimah Jennifer Justus
Investment and Asset Management, Gender, Diversity and Social Inclusion (GEDSI) Lead
Jemimah Jennifer Justus is a development expert with over 8 years of experience in the agricultural development space and has worked across a great number of projects with various donors. As the Investment and Asset Management, Gender, Diversity and Social Inclusion (GEDSI) Lead at TracTrac, she drives initiatives that strengthen access to finance, cooperative enterprise development, asset management and inclusive participation in agricultural mechanization.
Chika Nelson-Cole
Policy Lead
Chika Nelson is the Head of Policy at TracTrac, leading the organisation’s policy engagement, advocacy and stakeholder work across agricultural mechanization.